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4/05/2013

Topic Reading-Vol.359-4/5/2013

Dear MEL School’s Topic Readers,
Apple's apology not too late.
After checking other news sources, their side of stories turned out to be read-worthier than western media, which talks only from Apple’s business view point, not the ones from its customers or services that are vital to be a respectable market player in the market.
However, it’s quite rare for the once-world-most-valued company to apologize for their attitude to their customers. You might remember that they did when their bold attempt to put their own map on their new iPhone last year which had too many fatal technical glitches compared with any other competitive products. This time, their apology is for their attitude because China is such a key market for Apple when their sales in other countries don’t seem to be in line with their expectation or projection. The bottom-line seems to be still a simple business judgment, not a sentimental move to care about their customers as much as its competitors.
Enjoy reading and learning how Chinese (state-run?) media state the issue. 

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