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10/18/2015

Topic Reading-Vol.1285-10/18/2015

Dear MEL School’s Topic Readers,
Why South Korea's men are buying tons of cosmetics
There is a disputable proverb in Korea. "If you buy something, you must choose the one which has a good appearance." There are stories with opposite suggestions in other parts of the world, like a man of integrity chooses the least appealing one and earn a reword. But in Korea, men spend way more money on cosmetics per capita than any other country in the world. Some even spend more than their wives. Why?
One reason is its highly competitive society. There are a lot of well-educated youngsters with comparable resumes. In order to stand out, appearance seems to be a make-or-break factor to get a chance to be employed. That’s understandable if employers respect the aforementioned proverb.
Another factor is quite unique. Military experience.
Why does military experience encourage young men to be so appearance conscious?
Enjoy reading and finding why they are so eager to look nicer.

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