Dear MEL Topic Readers,
China to surpass US to be top film market in two years
What a drive by investment and the Internet.
China’s box office sales grew 30% in 2015 to US$6.7 billion and are
expected to go over $10 billion in a couple of years, surpassing the US.
Around 8,000 movie screens were added last year to a total of over
30,000 screens nationwide, second only to the US’s 40,000. And the number of
screens is expected to reach 50,000 in a few years. Also, thanks to the
smartphones, more tickets were sold online than at the theaters especially
among the young. More economical and effective marketing promotions will be shown
on smartphones to grow the market.
The total revenue generated by foreign movies was roughly the two-third
of the total. This is because there are only 34 foreign movies were shown last
year due to the country’s quota system, which was agreed by the WTO valid until
2017.
Enjoy reading and guessing what will happen when the current quota is
expanded or lifted in 2017, in not only China’s movie market but also the
storyline, location, characters of the movies in the future.
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