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12/04/2016

Topic Reading-Vol.1698-12/4/2016

Dear MEL Topic Readers,
Kondapalli toys face modernisation and cheap imports
Did you have any handcraft toys when you were a child? Have you given one to someone? Though handcraft toys may not draw children’s attention so much these days, they look charming to some adults, especially ethnic and colorful ones.
Here in the southeastern region of India, there is a remote village called Kondapalli where a group of ethnic minority people dwell. They have been handcrafting these traditional toys ever since they settled in the place in the 16th century. It is such a labor-intensive work that the whole family works in each house. All of them had used only locally obtained natural materials until recently but now some are using modern glues and paints purchased from other part of the world because they are more economical and practical.
They are facing stiff competition with cheap Chinese toys like any other industry. But they also need to deal with more serious challenge. Their children are moving out of the village looking for better jobs and different lives. The remaining family members seem to have no choice but to keep making these toys.
Enjoy reading and thinking what the life is like to inherit a tradition that is not going to be inherited.

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