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3/14/2017

Topic Reading-Vol.1798-3/14/2017

Dear MEL Topic Readers,
India washing machine launched with 'curry' button
White cotton clothes are popularly worn by many in India. They look nice if they are kept clean and unstained. There is one problem though. The color is vulnerable to stains. And Indian foods are very spice-rich and colorful, whose stains are not easily removed by regular washing. Also, it is quite common to eat food by the right hand in India. You can imagine how burdensome to keep their clothes look clean and stainless. Since most of the house chores are taken care by women in the subcontinent, Indian women must be spending a lot of time on washing clothes, mostly by hands.
Now there is a saver for time and energy. A new washing machine with a 'curry' button. Though it doesn’t cook curry, it removes curry stains off the clothes. It was developed by Japanese electronics manufacturer Panasonic to solve most common problems in washing in Indian market. The new washing machines with a “curry” button costs only 10% more than compatible models without the function.
Enjoy reading and thinking how much more sales could be generated with an extra feature.


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