Dear MEL Topic Readers,
Would you pay for an ad-free internet?
Ads are a double-edged sword. They make the content and services free of charge for visitors and users. Meanwhile, they bother them by popping up, occupying the prime space, or running nosy videos. Advertisers have been pouring a substantial amount of money into online ads for the last two decades. In some marketplaces, online ads spending exceeds any other medium, such as TV, radio or newspaper. However, whatever the medium is, no one can tell exactly how effective their advertisement is, and online ads are no exception. Some may argue that online ads are more targeted and measurable, especially when over half of digital ad revenue comes from smartphone ads. While marketers of digital ads pitch their side of stories, the more targeted and customized ads are, the more bothering they could be to the viewers because they are ads after all.
Enjoy reading to learn what is behind online ads and think if you are willing to pay for an ad-free internet, and if yes, how much.
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